About Localdesk

Built by someone who works in construction

Localdesk was founded by a working construction project and site manager. It builds software and sets up AI automation for trades and small businesses, from inside the industry it serves.

Why it matters

I know the job, so I build for it.

I work in construction as a project and site manager. I started Localdesk because the same things keep costing good trades time and money: the call missed on site, the application that is chased for weeks, and the paperwork that eats the evening.

Most software is built by people who have never been on a site. This is built by someone who works on them, and tested against how the work really runs.

What that means for you

Four things you can expect

Built for site life

You are on a roof, in a loft or on a job when the phone rings. Mia exists for that moment.

Built around how you get paid

Applications, retention, CIS and VAT are part of the product, not an afterthought.

One person, start to finish

You deal with the person who builds and runs it. No call centre, no hand-offs.

Practical before clever

Nothing is set up unless it fixes a real problem in how you work.

What Localdesk offers

Software and consultancy, side by side

Software: Mia AI Receptionist, Books for Subcontractors and Localdesk Books. Consultancy: AI Growth Assessments and tailored automation. Localdesk works with businesses across the whole UK.

Localdesk is a trading name of Giovanni Petrucci, sole trader.

Next step

Talk it through with us.

Book a discovery call and tell us how your business runs. We will tell you honestly whether and how we can help.

Book a discovery call